Section 1 · Cover
Real Good GTM prep pack
Send-ready briefing for our deep dive. Written in the first person so you can read it as my voice. Prepared by Gareth Richardson, Marketlinx DIGITAL.
45
Minutes
3pm
UK · 6 Oct 2026
6
Offer lines
1,205
CRM contacts
Call details
Title: Real Good GTM prep pack
For: Kshitij Maheshwari and Rahul Bageria, Real Good GTM
From: Gareth Richardson, Marketlinx DIGITAL
Deep dive: Tuesday 6 October 2026, 3pm UK time (45 minutes)
Status: Prep pack · 6 Oct 2026
Money note
Prices for new engagements are in GBP, from my October 2026 rates and pricing guides, with an approximate US dollar figure alongside (converted at about 1.322 USD per GBP, rounded up). Income figures are in GBP and come from my company tax return and the 2025 bookkeeping records prepared for my accountant. Past income and past project values are not prices.
Section 2 · Profile
Client profile snapshot
Who I am, who I serve, and a few anonymised example projects.
Who I am
Gareth Richardson, founder of Marketlinx DIGITAL, based in London. Solo operator, using AI heavily.
Built only on HighLevel since 2019. Hundreds of implementations, clients worldwide.
HighLevel Verified Developer Partner (one of seven globally). Certified Expert and Certified Administrator. Member of the HighLevel developer council. HIPAA and A2P 10DLC compliance certified.
Exhibitor at HighLevel LevelUP Dallas 2025 and SaaSPRENEUR London 2025.
Before agency: just over 20 years in corporate sales, up to director level at a telco.
Who my clients are
Verticals
Dental, healthcare, financial services, real estate, home services, and others.
Typical buyer
A business or agency that runs on HighLevel and needs it built, fixed, connected or improved.
Example projects
No client names. The two project values below are total project values across the life of each project. They are examples of project size, not annual income.
Corporate CRM build (engineering sector): total project value about £30k, delivered and invoiced in stages during 2025 and 2026.
Growth/coaching hub build: total project value about £15k.
Large dental marketing business (about 2,500 cosmetic dental practices): CRM onboarding process for their clients. This is where my 10-minute CRM auto-setup app came from.
Mortgage calculator app (built by its owner on Lovable): taken to production and connected to HighLevel, with subscription tiers.
Community interest company: website and HighLevel account (client testimonial, October 2026).
A2P 10DLC compliance fixes and templated multi-page websites (client testimonial, February 2026).
Email delivery fixes (client testimonial, March 2025).
CRM snapshot
HighLevel account holds 1,205 contacts (leads, enquiries and past clients combined, as of 5 Oct 2026). Anonymised list: happy to cover on the call.
Section 3 · Income
Income figures
GBP figures from my company tax return and the 2025 bookkeeping records prepared for my accountant. Past income is not a price list.
£107k
2023 turnover (filed)
£154k
2025 invoiced ex VAT
£166k
2025 incl. VAT (approx)
~1/5
2025 recurring by value
2023 (filed): total turnover £107,334, per the company tax return for the year to 31 December 2023.
2025 (year end accounts in preparation, not yet filed): about £154k invoiced excluding VAT (about £166k including VAT), from the 2025 sales records prepared for my accountant. Further 2025 billing ran through a separate invoicing system: happy to cover on the call.
2025 weighted to second half: about £37k January to June, about £117k July to December (excluding VAT).
2025 client mix and recurring
By value (excluding VAT): about £100k from US clients, about £53k from UK clients, the rest from elsewhere.
Recurring versus one-off: about a fifth of invoice value was on recurring schedules. The rest was one-off project and build work.
2025 invoice sizes
Median about £1,200. Most invoices between £1,000 and £5,000 (excluding VAT). Larger projects invoiced in stages, single invoices up to about £11,500.
Happy to cover on the call
Other years, 2026 to date, number of active clients today, and recurring versus one-off by client count.
Section 4 · Offers
Offers and arrangements
Source: October 2026 commercial pack. Prices GBP with approx USD (about 1.322, rounded up). Existing agreements stay on their own terms.
A
One-off builds (high margin, near-automated)
Core offer, delivery changed
One-off builds stay a core offer. What has changed is how they are delivered. I have developed a headless browser solution, so builds can now be almost fully automated.
Process: pick up the requirements properly, create the build plan, pass it on, and the AI I built does the rest. It builds the CRMs within minutes.
Example: the other weekend I did something in an afternoon that would have taken me six months.
This makes one-off builds a high-margin offer that does not depend on my hours. Scoped and quoted after a short call, or after a paid fixed-fee discovery stage (credited in full against the build). No published price list for builds. Typical quote ranges: happy to cover on the call.
B
On demand and advisory
| Offer | GBP | Approx USD | Notes |
|---|---|---|---|
| Expert Session | £250 | $331 | One 60-minute working session. Paid per session. |
| Technical Deep Dive | £450 | $595 | 90 minutes plus prep and review beforehand. Paid per session. |
| Advisory Access | £500 / month | $661 | 2 x 60-minute sessions a month. Month to month, paid in advance, 30 days' notice. |
| Advisory Plus | £900 / month | $1,190 | Up to 4 x 60-minute sessions a month plus light async support. Month to month, paid in advance, 30 days' notice. |
C
Ongoing systems partnership
| Offer | From (GBP) | Approx USD | Time |
|---|---|---|---|
| Strategic and Systems Partner | £1,500 / month | $1,983 | About 10 hours a month |
| Growth and Systems Partner | £2,500 / month | $3,305 | About 20 hours a month. Most clients start here. |
| Embedded Growth Partner | £4,000 / month | $5,288 | About one day a week |
Partnership prices are starting points. Level confirmed after a short fit call. Capacity reserved monthly. Unused time does not roll over. Terms in engagement letter before work begins. No minimum term in the published rates guide.
D
AI-built apps made production-ready
| Offer | GBP | Approx USD |
|---|---|---|
| Production Readiness Audit | from £1,500 | from $1,983 |
| Production Hardening Sprint | £4,000 to £7,500 | $5,288 to $9,915 |
| Productionisation and Integration | £7,500 to £15,000 | $9,915 to $19,830 |
| Application Rescue | £15,000 to £30,000+ | $19,830 to $39,660+ |
| Ongoing Care | from £1,000 / month | from $1,322 |
Production Readiness Audit is credited in full against delivery. Delivery: shorter sprints 50% at booking, 50% on acceptance. Larger projects by milestone.
E
Operations Platform for HighLevel (new product, for AI agents)
| Plan | GBP / month | Approx USD |
|---|---|---|
| Developer | £79 | $105 |
| Professional | £199 | $264 |
| Agency | £499 | $660 |
| Scale | £999 | $1,321 |
| Enterprise | By call | |
Monthly subscription with included credits. Annual plans get two months free. 14-day free trial with 2,000 credits and up to two test locations.
Founding customer pricing (locked for 12 months, Developer / Professional / Agency): first 20 customers £49 (about $65), £129 (about $171) and £299 (about $396) a month; customers 21 to 50 £69 (about $92), £169 (about $224) and £399 (about $528) a month.
Status: pre-launch. Founding customer places via short call at marketlinxdigital.com/book. Public launch date: happy to cover on the call.
F
Apps not yet productised (discussed on 1 Oct)
10-minute CRM auto-setup: takes a call recording and business profile data, and fills a HighLevel account.
Simple worklist screen inside HighLevel: shows staff what to do next on each lead, for speed to lead.
Also in development: Front Desk Assist, my own HighLevel Marketplace app.
Pricing and packaging: happy to cover on the call.
Section 5 · Leads
Lead source mapping
Where clients have come from, and how volume has moved.
Where clients have come from
HighLevel Certified Admin directory (London profile, with reviews). Main source historically.
HighLevel Developer Partner marketplace listing.
HighLevel community and relationships. Known to the founders and team since 2019.
Events: exhibitor and sponsor at HighLevel LevelUP Dallas 2025 and SaaSPRENEUR London 2025.
Organic search to marketlinxdigital.com.
Booking page: marketlinxdigital.com/book.
Slack communities.
Referrals and word of mouth.
Boardy (new, 2026): intros, including this one. Boardy Pro Slack community joined recently.
HighLevel attribution confirms directory, marketplace listing, organic search and booking page as live sources of booked calls.
Volume
About 30 inbound enquiries a week this time last year, with almost no effort on acquisition.
Inbound dropped after HighLevel redeveloped its directory, about 4 to 5 months ago.
Further
1,205 contacts in CRM. Happy to cover on the call: percentage by source, current weekly enquiry numbers, how many are past paying clients, what sits outside HighLevel.
Section 6 · Pains
Top pain points and what has been tried
Two main constraints, then what I have already tried.
Pain point 1: Uneven monthly income
Most income from project and build work. In 2025 about a fifth of invoice value was on recurring schedules. Big months, then quiet months.
Build delivery is now near-automated and high margin, so the constraint is a steady flow of the right build projects, not delivery capacity.
Goal
A steadier base of recurring revenue and qualified meetings, alongside more high-margin builds.
Pain point 2: Inbound has slowed and there is no outbound system
Growth was almost all inbound, from the directory and reputation.
That slowed after the directory changes. I have never needed outbound, so there is nothing in place.
I am solo, so any new motion must run without draining my time.
What has been tried
Tried to scale with a team and outside help. It did not work. I picked people too fast and did not check their work enough.
Built my own AI build system (headless browser plus build plans) so builds no longer depend on my time or on a team.
Published clear pricing (October 2026 rates guide) for advisory and monthly partnerships, alongside one-off builds.
Using Boardy for intros since September 2026.
Past-client reactivation: not yet run. Boardy drafted a first sequence on 30 Sep, and on 1 Oct asked for the list size, where it lives and how to segment it (paid builds, enquired but never bought, unfinished work from a previous team) before running it.
Past outbound, ads or content tests: happy to cover on the call.
Section 7 · Next
What I am hoping for
Outcomes I want from this deep dive, plus open items from our 1 Oct conversation.
One or two quick-win motions to lift the baseline.
More demand for high-margin, near-automated one-off builds.
A hybrid deal: set-up fee plus revenue share, starting with a pilot.
Advice on packaging one app as a service add-on first, then as a subscription.
Open items from 1 Oct
Kshitij: intro to the INRO CTO for HighLevel integration advice.
Gareth: invite Kshitij and Rahul to the Boardy Pro Slack, or nudge the Boardy team.